Notes from building AI systems, Python services and the tooling around them.
CTV is adopting outcome-optimization models faster than it is fixing the content signals those models are supposed to learn from. The result won't show up as a broken dashboard. It will show up in the price of premium content.
7 min read
Four measurement providers reported 7.4M to 19.2M households for the same campaign. Warner Bros. Discovery's Unified Reach Paradox shows identity resolution...
7 min read
The AI conversation has been dominated by model capabilities for so long that we've missed what's actually happening on the ground. While the industry...
8 min read
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